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Digital Acquisition Head Full-time Job

1 month ago Customer Services Manchester   38 views
Job Details

Job Responsibilities:

• Manage the full delivery of acquisition marketing campaigns from briefing to delivery across multi channels

• Manage the Digital acquisition marketing budget efficiently, striving for maximum ROI, ensuring that all campaigns are delivered within deadlines

• Work with business stakeholders to define the role for marketing campaigns and create compelling agency briefs, with clear objectives and targets

• Ensure Marketing Insight & Effectiveness learning from campaign/activity PIRs is incorporated, where appropriate, into marketing briefs and campaign/activity development

• Ensuring that all digital acquisition marketing campaign are delivered in a consistent and compliant manner by co-ordinating governance and operational issues, ensuring adherence to Global Standards and relevant FIMs

Job Requirements:

• Strong knowledge of digital acquisition channels – proven hands on experience of running at least 2 of the following: Paid Social (Facebook primarily), Paid Search (Knowledge of Google Ads and Search Ads 360), Programmatic advertising (DV360 and Campaign Manager), Affiliate Marketing.

• Strong reporting and data analytics skills, with the ability to produce clear explanations for performance both to the wider team and senior leadership

Qualification & Experience:

• Expertise in app advertising desirable – both in growing acquisition via app, as well as increasing app usage and engagement

• Highly creative and innovative – need to have the ability to develop relevant and contextual messaging to increase the effectiveness of campaigns

• Experience using marketing analytics tools (Google Analytics, Adobe Analytics, Appsflyer)

 

Company Description
HSBC Holdings plc is a British multinational investment bank and financial services holding company. It is the second largest bank in Europe, with total assets of US$2.984 trillion